Links Providing Sites Related To The World Of Titan : -

http://www.titanworld.com
Profile : Titan Industries was established in 1984 as a joint venture between the Tata Group and the Tamil
Nadu Industrial Development Corporation, the company brought about a paradigm shift in the Indian watch
market, offering quartz technology with international styling, manufactured in a state-of-the-art factory at
Hosur, Tamil Nadu. Leveraging its understanding of different segments in the watch market, the company
launched a second independent watch brand-Sonata, as a value brand to those seeking to buy functionally
styled watches at affordable prices. In addition it focused on the youth with its third brand – Fastrack. It has
also premium fashion watches by acquiring a licence for global brands such as Tommy Hilfiger and Hugo
Boss, while. It has also in its portfolio its first Swiss Made watch brand – Xylys.
In 1995, the company diversified into jewellery under the brand – Tanishq to capitalize on a fragmented
market operating with no brands in urban cities. In 2005, the company launched its second Jewellery brand,
Gold Plus, for capitalizing on the opportunity in small towns and rural India.
The company has now diversified into fashion Eyewear by launching Fastrack Eye-Gear sunglasses, as
well as Prescription Eyewear. The Company leveraged its manufacturing competencies and branched into
Precision Engineering Products and Machine Building from 2003.
Today Titan Industries is India's leading manufacturer of watches and jewellery employing 3,800 people.
Titan and Tanishq are among the most admired brands in their categories.
http://www.fastrack.in/
Products : The company manufactures over 8 million watches per annum and has a customer base of over
80 million. It has manufacturing and assembly operations at Hosur, Dehradun, Roorkee and Baddi in
Himachal Pradesh and an ECB plant in Goa. Its main products are :
http://www.xylys.net/
* Watches : Currently manufactures four main watch brands viz. Titan for the premium segment, Fastrack –
focused on the youth and trendy fashion space, Sonata for the mass market and Xylys for the premium
market. The Titan brand architecture comprises several sub-brands, each of which is a leader in its
segment. Notable among them are: Titan Edge – The world's slimmest watch which stands for the
philosophy of "less is more"; Titan Raga – the feminine and sensuous accessory for today's woman,
Nebula - crafted in solid gold and precious stones and several other collections like Wall Street, Heritage,
Regalia and the Aviator series, all of which form a part of the Titan wardrobe. Sonata is today India's largest
watch selling brand and is priced between Rs 295/- and Rs 1200/-. The company's first Swiss Made watch
– Xylys is for the hi-end connoisseur and new age achiever. It also markets Tommy Hilfiger watches under a
licensing arrangement and is introducing Hugo Boss. Today, the Titan portfolio has over 60% of the
domestic market share in the organised watch market.

The company has 222 exclusive showrooms christened 'World of Titan', making it amongst the largest
chains in its category. Titan watches are sold through over 12,000 outlets in over 2,500 cities and
internationally in over 30 countries, primarily in the Middle-East and Asia Pacific. Its after-sales-service is
itself a benchmarked operation with a network of 750 service centres and amongst the world's fastest
turnaround times. The company has a world-class design studio for watches and accessories.

* Jewellery : Tanishq is India's largest and fastest growing jewellery brand with a premium range of gold
jewellery studded with diamonds or coloured gems and a wide range in 22kt pure gold. Platinum jewellery
is also a part of the product range Tanishq is one of India's largest speciality retailers and is transforming
the jewellery market in India 102 boutiques in 72 cities across the country. ‘Gold Plus' is the recent retail
offering for the mass market with plain gold jewellery selling through 19 stores in 19 towns. The jewellery
division has its own design studio.

* Eye wear : Titan Eye+ is currently on a pilot mode with 5 stores in 2 cities and has sunglasses under
Fastrack brand and prescription eyewear consisting of Frames, Lenses, Sunglasses, Accessories and
Contact Lenses of in-house brands and other premium brands.
http://www.titanworld.com/stores/watches/titan_newarrivals.asp
Precision Engineering :The company's Precision Engineering Division supplies precision components to
the avionics and the automotive industry. It also manufactures dashboard clocks as OEM to car
manufacturers in Europe and America. The division also provides fully integrated Automation solutions
Recognition : The company has been awarded the following distinctions :
* Being named the No.1 Brand in the Consumer Durables category in the "Brand Equity" Survey of The
Economic Times, a leading Indian financial daily.
* The Titan Design Team won the Young Design Entrepreneur of the Year award at the design awards
instituted by the National Institute of Design and Business World, a leading Indian magazine. The team has
won 7 accreditations also.
* Both Titan and Tanishq have been adjudged "Most Admired Brands" as well as "Retailer of the Year" by
Images Fashion Forum in consecutive years.
* Retail Asia and Media Magazine – Singapore adjudged Titan Industries as amongst the leading Retailing
Companies in India.
* Titan has won the Brand Leadership award at the India Brand Summit.
* The Time Products Division of the company was awarded the JRD QV Award in 2006.

Corporate Social Responsibility : Titan Industries has a clearly defined policy on social responsibility and
believes that an organisation cannot be an island of excellence in a sea of troubled waters. CSR initiatives
include children's education, enabling the disabled, Artisan Parks, Women's empowerment, environment
management programmes and other community initiatives. Titan is a signatory to the Global Compact and
has been awarded the Helen Keller and Mother Teresa awards. Significantly, the President of India's Award
for employing the disabled has also been awarded to the company. The manufacturing units of Watch and
Jewellery Divisions at Hosur are certified under ISO 9001: 2000 Quality Management System standards as
well as ISO 14001 Environment System Standard.